Seun Methowe, Head of Advertising and Partnership Sales, at global live sport OTT platform, DAZN, believes that new technologies and in particular streaming will create more demand from upwardly mobile players and lead to a transformation in the way that betting brands and broadcasters engage with the market.
Speaking ahead of his appearance at October’s ICE Africa where he will be one of 65 thought leaders contributing to the event’s learning streams, Methowe, confirmed: “DAZN’s platform Goal.com is the number one football destination on the continent with more than 20m users drawn from throughout the regulated gaming economies.
“We are already working with major broadcasters and betting firms across Africa and there’s no doubt that technology will revolutionise the consumption of live and original sports content.”
He added: “New markets in entertainment, including virtual and fantasy football, are trends that experts in the gambling and betting industry will need to explore.
“Millennials in Africa are upwardly mobile and aspirational with huge numbers digesting information on sports, news and entertainment platforms with social media contributing to the ‘fuelling’ of this information digest.
“Content providers within the gaming industry are looking towards the creation of sustainable models and with a huge population base in excess of 1.3bn the potential in Africa is massive.
“ICE Africa is a powerful networking platform for stakeholders and therefore invaluable to any operator, decision maker or executive in the industry to garner knowledge and the opportunities that exist to grow their businesses.”
ICE Africa (2-3 October, Sandton Convention Centre, South Africa) provides an invaluable opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products and services from the industry’s leading innovators.
Described by industry observers as ‘A showcase event that Africa can be proud of’ attendees will benefit from a programme of engaging content including Thought Leadership, Training, Regulation, Online vs. Retail, Integrated Resorts, Branding, Marketing, Sports and eSports.
Methowe will be part of the panel entitled: Sports Content: How will the growth of streaming services impact sports betting and horse racing?
Meanwhile, ahead of the second edition of the ICE Africa (2-3 October, Sandton Convention Centre, Johannesburg) event organisers Clarion Gaming has launched a new initiative designed to champion key gaming jurisdictions on the continent.
The ICE Africa Champions who will endorse their respective territories and drive co-operation across all of the continent’s regulated gaming economies comprise: Colin Udoh, Nigerian journalist and sports
television presenter; Dolan Beuthin, CEO, BestBet; John Kamara,
co-founder of the Global Gaming Africa consultancy; Judy Kiragu,
Director, GoldenKey Casino; Olafadeke Akeju, Senior Partner, WYS Solicitors; Nassim Randeree; Philippe Vlaemminck, Partner, Pharumlega; and, Yahaya Maikori Partner, Law Allianz.
ICE Africa Brand Ambassador John Kamara, one of the most respected thought leaders across the pan-African industry, has praised the initiative as ‘an important step towards securing gaming’s future throughout the continent’. “As an ICE Africa Champion myself I am already excited at the opportunities that this important and ground breaking initiative will deliver” he explained.
“It is humbling to see such high profile pioneers from across the industry who, like myself, will showcase what each region has to offer and provide informed insights on the market.”
He continued: “Gaming is an extremely dynamic sector which is shaped by a combination of advances in technology, changing demographics and, of course, regulation.
ICE Africa represents an invaluable opportunity to
cooperate and share knowledge and experience to better answer the question of how the various markets will develop and their likely direction of travel in the coming years.
The ICE Africa Champions will work alongside the team at Clarion to identify, research and advise on industry topics and data to ensure the most up-to-date information is available to all ICE Africa visitors when the industry convenes in
ICE Africa will feature a two-stream conference comprising 60+ expert thought-leaders, regulators, investors and operators from both the pan-African and international gaming industry. The content-rich learning programme has been curated with the objective of driving the socially responsible advancement of gaming across the continent.