Nigeria: P+ Measurement Services Hosts 2019 AMEC Measurement Month

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The International Association for the Measurement and Evaluation of Communication (AMEC), in conjunction with P+ Measurement Services, is set to host the annual educational programme, AMEC Measurement Month (#AMECMM), 2019 in Nigeria.

P+ Measurement, independent media and Nigeria’s first specialised agency championing new innovative models for Communications Measurement and Evaluation, will join 86 other participating countries to host the annual event, with the theme: Why Measurement and Evaluation is Necessary for the Growth of the PR Industry on November 22, 2019.

The event will be facilitated by industry experts, Gilbert Alasa, Lead Analyst, Osmosis Africa and supported by Philip Odiakose, Lead Consultant at P+ Measurement Services.

Odiakose, who’s agency also lead a quarterly capacity building training exercise for communications and PR experts in Nigeria, said this year’s edition of the annual event will help marketing communications professionals discover data-driven models for measuring the impact of their communication campaigns.

“We are happy to be the sole Independent PR measurement agency in Nigeria selected by AMEC to lead this conversation. We are not only open to working with organisations who want to make sense of their communication programs, we are also looking to expand our mileage while mainstreaming these critical skills from the academia to the public and private sectors,” Odiakose said.

For the first time, the event will be broadcast live to reach more professionals and increase participation. The hashtags:  #EvaluatePR #AMECMM will be used to join in on the online platform for the event.




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