Apple launches iPhone Xs, Max in Nigeria, unveils new Macs, iPad Pro

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Apple, Friday, launched the iPhone Xs and iPhone Xs Max series in Nigeria.

The event which held at the Villa Medici, Victoria Island, Lagos, attracted the product’s enthusiasts as well as top shots from Redington and Slot Nigeria.

Popularly known as ‘The Big Screens’, the iPhone Xs and Xs Max are Apple’s most recent products right after the iPhone X and iPhone 8 plus.

It is a worthy upgrade to the iPhone X with a handful of remarkable improvements.

Commenting, Regional Head, West Africa Operations, Redington, Sivadoss Vijayakumar spoke on the need for continued innovation and unique additions in creating devices that cater to the demands of users through applicative and emotive value.

“It has been a commendable journey for Apple in Nigeria and last year, iPhone X was a game changer for us all. Year by year, Redington is going strong and is continually committed to making this relationship stronger with your continuous support and trust,” he said.

This year marks the largest displays ever included on iPhones, with the iPhone Xs and Xs Max each featuring 5.8-inch and 6.5-inch Super Retina displays with custom-built OLED panels that provide the industry’s best colour accuracy, true blacks, and remarkable brightness.

The devices also offer True Tone technology, which uses an ambient light sensor to adjust the white balance of the display to match the ambient lighting in any room.

The iPhone Xs and Xs Max come with unrivalled technology as Apple looks to further cement its place as the global leader in mobile device manufacturing.

The key features of iPhone Xs include: 5.8-inch Super Retina display (OLED) with HDR, IP68 dust and water resistant (maximum depth of 2 meters up to 30 minutes); 12MP dual cameras with dual OIS and 7MP TrueDepth front camera—Portrait mode; Portrait Lighting, Depth Control, and Smart HDR; Face ID for secure authentication; A12 Bionic with next-generation Neural Engine; Wireless charging—works with Qi chargers; iOS 12 with Memoji, Screen Time, and Group FaceTime

While that of iPhone Xs Max include: 6.5-inch Super Retina display (OLED) with HDR; IP68 dust and water resistant (maximum depth of 2 meters up to 30 minutes); 12MP dual cameras with dual OIS and 7MP TrueDepth front camera—Portrait mode, Portrait Lighting, Depth Control, and Smart HDR; Face ID for secure authentication; A12 Bionic with next-generation Neural Engine; Wireless charging—works with Qi chargers; and the iOS 12 with Memoji, Screen Time, and Group FaceTime.

Meanwhile, the company has also unveiled a new version of its MacBook Air laptop, this time made of recycled aluminum, as well as a new Mac Mini and an iPad Pro, all pricier than their predecessors.

Nearly 10 years after the launch of the first MacBook Air by the late Steve Jobs, his successor Tim Cook presented on Tuesday the latest version of this PC, just 1.56 cm thick, compared to 1.94 cm (0.75 inches).

This model was made with 100 percent recycled aluminum and recycled plastic, a change which reduces its carbon footprint, Apple said.

Last year Apple announced it would aim for a circular production system for its iPhones, which it said would allow for making new products with recycled materials.

The Mac Mini unveiled Tuesday, the latest version of Apple’s high performance mini desktop computer — is also manufactured with completely recycled aluminum and plastic as well.

Apple is not the only computer manufacturer to use such material, but a report by Greenpeace last year called it among the best performers in the industry in terms of going easy on the environment.

In its most basic model, with 128 gigabytes of memory, the MacBook Air will be available November 7 in the United States at a price of $1,199, which is $200 more than the simplest current version of the computer.

The Mac Mini comes out on the same date for $799, compared to $499 for the most affordable version today.

Apple also unveiled a new version of its iPad Pro tablet with a screen that looks nearly edge-to-edge and boasts a faster processor. It includes features from the latest iPhones.

The changes are part of an effort to overhaul a product that has seen sliding sales in recent years.

Sales of iPads peaked in the first quarter of 2014 at 26 million units. By comparison, the company sold about half that many last year in the final quarter.




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